Branding for a local Louisiana based company for confections and jellies
Project Brief
Through vibrant colors, playful typography, and irresistible imagery, we aim to evoke the joy and indulgence of indulging in delectable treats. Convey the essence of homemade goodness and natural abundance found in every jar. From the rustic charm of hand-picked fruits to the cozy nostalgia of spreading jam on toast, our designs invite audiences to savor the simple pleasures and heartfelt traditions embodied by these timeless pantry staples.
Crazy Cajun Confection Design Goals
Through vibrant colors, playful typography, and irresistible imagery, we aim to evoke the joy and indulgence of indulging in delectable treats. Convey the essence of homemade goodness and natural abundance found in every jar. From the rustic charm of hand-picked fruits to the cozy nostalgia of spreading jam on toast, our designs invite audiences to savor the simple pleasures and heartfelt traditions embodied by these timeless pantry staples.
Logo Design
With the direction for the logo, it was important for the company to retain their local roots so with a drawing of a magnolia as a reference to the Louisiana State flower to represent where they came from. The fonts were a combination of two writing styles for the name of the company to have it simple on the top of the packaging and be able to go across all of the products for consistency while still standing out for branding identification.
Label Design for the 5 Jellies
We wanted to create unique illustrations that adapt to a theme for the client so she can build a strong brand around her standout jelly flavors. Using a bright color palette that is eye catching and gives a good idea of what type of flavor the consumer may expect when purchasing and trying the jellies.
Phone
(614) 614-0537Location
Columbus, OhioUnited States of America